Privacy Policy

M.A.S. Auto Rent a Car, S.L. takes the protection of your personal data very seriously. In this privacy policy, we explain how we collect, use and protect your data when you visit our website and use our services.

1. Responsible Party

The owner responsible for the website is:

M.A.S. Auto Rent a Car, S.L.
N.I.F. (ES)B38361614
Address: Calle Bungalows Tajuya, 41 – 38760 Los Llanos de Aridane (S/C Tenerife) España
Email: auto@lapalma-masrentacar.com

2. Collection and processing of personal data

We only collect and process personal data if this is permitted by law or if you consent to the data processing. Personal data includes in particular

– Contact details: Name, e-mail address, telephone number, which you voluntarily provide to us via our website.
– Usage data: Information about your use of our website, such as IP address, browser type, pages accessed, access times.

3. Purpose of data processing

Your personal data is processed for the following purposes:

– Processing enquiries: If you contact us via our website, we will use your contact details to respond to your enquiry.
– Provision and optimisation of the website: We use usage data to ensure the technical operation of the website and to optimise our offers.
– Marketing and advertising: With your express consent, we may use your data to send you promotional information about our products and services.

4. Legal bases of the processing

Your personal data is processed on the basis of the following legal bases:

– Consent: If you have given us your consent to process your data (Art. 6 para. 1 lit. a GDPR).
– Fulfilment of a contract: If the processing is necessary for the fulfilment of a contract with you (Art. 6 para. 1 lit. b GDPR).
– Legitimate interest: If we have a legitimate interest in processing your data and your rights and freedoms do not outweigh this (Art. 6 para. 1 lit. f GDPR).

5. Transmission of data to third parties

We only pass on your personal data to third parties if this is necessary to fulfil a contract, if you have given your consent, if there is a legal obligation or if we have a legitimate interest in doing so.

Examples:
– Fulfilment of a contract: If you rent a vehicle from us, we share your contact details and reservation information with our partners, such as insurance companies or payment service providers, to enable the fulfilment of the contract.
– Consent: If you have given us your express consent, we may share your data with selected partners for marketing purposes.
– Legal obligation: In the event of an official request or a legal requirement, we may have to pass on your data to government agencies.
– Legitimate interest: In order to improve our service, we may in some cases pass on your data anonymously to external service providers who support us in analysing and optimising our services.

6. Storage period

Your personal data will only be stored for as long as is necessary to fulfil the above-mentioned purposes or as required by statutory retention obligations.

7. Your rights

You have the right to

– To request information about the processing of your personal data (Art. 15 GDPR).
– To request the rectification of inaccurate or incomplete data (Art. 16 GDPR).
– To request the erasure of your data, provided there are no legal retention obligations to the contrary (Art. 17 GDPR)
– To request the restriction of the processing of your data (Art. 18 GDPR).
– To object to the processing of your data if there are grounds relating to your particular situation (Art. 21 GDPR)
– To withdraw your consent to data processing at any time (Art. 7 para. 3 GDPR).

To exercise your rights, you can contact us using the contact details above.

8. Data security

M.A.S. Auto Rent a Car, S.L. uses modern technical and organisational security measures to protect your personal data from unauthorised access, loss, misuse or destruction. These include the encryption of sensitive data during transmission, the use of firewalls and anti-virus software, as well as the regular use of security updates on our systems.

We also restrict access to your personal data to those employees, service providers and partners who absolutely need this information in order to provide the agreed services. All persons and companies who have access to the data are contractually obliged to treat it confidentially and to comply with the applicable data protection regulations. We regularly review our security practices to ensure that your data is protected at all times.